The scheme was set up by four Hertfordshire Dads who met up on a Thursday night in the Spring of 2006 and agreed to use their different business skills to benefit charities and schools rather than profits for shareholders. The idea for TheGivingMachine™ was born.
All avid online shoppers, the four Dads spotted the opportunity for UK charities and schools to benefit from the commission - £millions a year - that UK online shops are offering for sales referrals. By converting the commissions generated into donations, shoppers and retailers are turned into Givers with every online purchase made via the website. Each month, these donations are collected and distributed on behalf of the Givers by TheGivingMachine™.
The philosophy is encouraging people to give 'little and often'. Research shows that TheGivingMachine™'s fundraising model appeals to shoppers because they already buy online, and for the time it takes for one extra click they can also make money for charities and schools they select. With over 400 of the UK 's leading brand name stores to buy from, Givers have the widest possible choice of merchants to shop from and generate money for good causes.
A not-for-profit social enterprise and registered member of the Institute of Fundraising, and FRSB, TheGivingMachine™ operates ethically and transparently adhering to the Institute of Fundraising standards and best practices. The organisation currently only retains 25% of donations received - the UK charity average for fundraising – to contribute to the costs of maintaining the website and distributing donations.
In time, TheGivingMachine™ wants to become the definitive space for the UK's giving community - bringing together diverse organisations and people to make a positive difference to Britain's communities and beyond.