TheGivingMachine, a not-for-profit social enterprise that creates free cash donations for charities and schools when shoppers buy online, has become a fully licensed charity in its own right after raising almost £1m in donations. It is the first not-for-profit affiliate marketing program that supports charities and schools as an online shopping website, enabling people to give to a variety of charitable and social organisations across the country, for free.
TheGivingMachine exists not just as a fundraising platform, but as an engine to generate giving, connecting companies with customers and good causes. TheGivingMachine’s model enables individuals to unlock funds through a change in behaviour by building giving into their normal everyday routines. Read more