Why are we changing our branding?
TheGivingMachine was founded in 2006 by four Dads who wanted to give something back to their communities. TheGivingMachine brings together shoppers, retailers and charitable organisations and delivers a positive social outcome for all involved:
- Charitable organisations from schools, community groups to any UK based international charity all get access to a new source of funds, without compromising existing activities.
- Retailers get new customers and see referral commissions going to good causes chosen by their customers, increasing brand loyalty and their sustainability objectives.
- Shoppers or ‘Givers’ by shopping online via TheGivingMachine are able to donate to any cause they choose at no additional cost.
We felt this simple mechanism needed a simplified, unique brand that worked effectively across online and print mediums as well as small formats as we continue to significantly accelerate our giving plans. Read more