19th Dec '13 News Release: TheGivingMachine hits one millionth donation to its ‘free giving’ model to local charities


Posted on December 20th, 2013 by admin

The ‘season of goodwill’ boosts donations through TheGivingMachine, with more than £695,000 now raised for favourite schools and charities across the UK.

Family shopping online via TheGivingMachineTheGivingMachineTM has exceeded its one millionth charity donation through its unique not-for-profit ‘Click, Shop and Give for Free’ online portal. Every sale channelled through TheGivingMachine website converts to charity cash for good causes throughout the UK.

So far, almost £26m of sales have generated more than £695,000 to charity. With online sales forecast to boom during the festive period, TheGivingMachine is urging shoppers to share whilst they shop, and provide much needed cash to their selected charities.

With Deloitte predicting online sales of £5bn during the festive period, charities can benefit from a potential £200m free cash windfall during the festive period. Every purchase made generates a cash commission based on a percentage of the sale, paid solely by the retailer. TheGivingMachine then converts this into a charitable donation to pay towards shoppers’ chosen charities.

“TheGivingMachine is a smart and simple way to get some of Britain’s biggest retailers to give a little back,” explains Peter Holbrook, Chief Executive, Social Enterprise UK. “Uniting businesses and consumers in support of social causes is critical at a time when living standards are worsening and inequality is on the rise.

“This initiative is a prime example of how social enterprises are reshaping the economy for the better and of how buying through them can really intensify spending power.”

TheGivingMachine founder and managing director, Richard Morris says: “One million donations is a real landmark for us and the growing community we serve. Shoppers are making a conscious decision to make a difference to something they care about. We’re changing the way we buy online.”

Almost 800 stores are participating in TheGivingMachine scheme, including Next, Amazon, John Lewis, Argos, M&S and Sainsbury’s. Their donations directly benefit more than 6,300 schools and charities across the country.

TheGivingMachine is the only not-for-profit, social enterprise using this affiliate marketing scheme to generate donations. Being not for profit and guided by a social purpose means that TheGivingMachine is able to offer the highest donation percentages possible from user’s favourite shops for all schools and charities.

TheGivingMachine is an accredited social enterprise, focused on social benefit as part of its business success. It converts 75% of commission income into donations, the highest in its sector, and enables givers to support up to four causes of their choice.

“In this season of goodwill and spirit of giving, it is a fantastic opportunity to take advantage of the Christmas and New Year sales,” concludes Morris. “The numbers of shoppers taking advantage is growing daily and we hope to reach a target of two million donations soon. This is fantastic for the schools and charities in our local communities across the whole country.”


About TheGivingMachine
TheGivingMachine is the only not for profit, social enterprise helping shoppers like you generate free cash donations for the causes they want to support, every time they shop online.

Set up in 2007, TheGivingMachine was awarded The Social Enterprise mark in 2011 and now has more than 75,000 members supporting 6,300 schools, charities and charitable organisations across the UK.

Being not for profit and guided by a social purpose means that TheGivingMachine is able to offer the highest donations percentages possible from user’s favourite shops for all schools and charities.

The scheme was set up by four Hertfordshire Dads who met up on a Thursday night in the spring of 2006 and agreed to use their different business skills to benefit charities and schools rather than profits for shareholders. The idea for TheGivingMachine™ was born.

Founder and managing director Richard Morris is the author of Givenomics, (http://www.givenomics.com) and a contributor to The Guardian’s week-long 50 voices project, where they asked 50 people to share what social enterprise means to them.

For further information on TheGivingMachine please visit https://www.thegivingmachine.co.uk

Issued on behalf of TheGivingMachine by HAMG360:
Download the full press release here

Sarah Markham
T: 07711 057 121

Tony Brown/Emily Howell
T: 020 8289 6216
M: 07796 888 955


There are currently no comments for this post

Leave a comment