Amazon - keeping the Machine's cogs turning

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Posted on June 1st, 2020 by Rachel Jackson

Amazon

Shopping at Amazon via TheGivingMachine

TheGivingMachine’s relationship with Amazon changed in February this year. Legal requirements mean that we are no longer able to offer any incentive, reward or donation for shoppers clicking to Amazon from TheGivingMachine website (you can find out more here). However, as you may have seen, we are still able to promote Amazon as an affiliate partner, and the income we generate from this has enabled us to continue the fantastic work TheGivingMachine charity does.

Amazon’s operating agreements for commercial partners explicitly prevent the community cashback model we previously operated and, in line with other similar schemes in the UK and internationally, the arrangement has come to an end. Amazon does operate its own charity giving scheme, AmazonSmile, and this is available for registered charities (including TheGivingMachine).

So, what happens if you click to Amazon via TheGivingMachine? Shopping at Amazon will still generate income; however, we are unable to give this income away. Instead, the commission we generate from Amazon goes back into the TheGivingMachine so the charity can continue to do the great work it does, and the machine’s cogs continue to turn.

Since February, the income from Amazon has:

  • Enabled TheGivingMachine team to continue working through a terrible time due to Covid-19 and allowing us to continue to help as many good causes as possible
  •  Helped fund the Daily Bonus Donation feature to help people enjoy giving even more
  • Contributed to funding the Donate Now feature that helps all good causes have the opportunity to benefit with no additional service charges
  • Support the training we’re doing with causes to help them make the most of TGM and the GivingLottery.

So, as you can see, although shopping via Amazon can no longer directly impact your chosen cause, TheGivingMachine has been able to use those monies generated to keep the cogs turning thus enabling us to continue helping many thousands of good causes throughout the UK. #TGMAmazon

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