Donations for new AND existing customers from Next


Posted on February 12th, 2016 by Rachel Jackson

Fantastic news from Next!

We are delighted to inform you that we have heard back from Next regarding their donation structure.

They have made the decision to revert back and will now be making donations on all purchases from both new AND existing customers.

We are thrilled by this news as we are sure many of you and your causes are.  Thank you to everyone who contacted Next and helped in changing their decision – you are heroes!

We love working with Next and are pleased that we can continue this relationship in such a positive way, both putting the causes first.


Published 11/01/16

Help us convince Next to look after it’s loyal customers.  You can post a message directly to Next via the links on this blog.

TheGivingMachine community passionately believes that companies, customers and communities should thrive together and Next has been great to work with over the last few years and has made a tremendous contribution via TheGivingMachine to communities all over the UK.  Customers have spent over £2.6m at Next via our shopping website which has benefitted over 2,600 schools, charities and other non-profit organisations with £22,500 in free donations.

You can see the fantastic impact of Next working with TheGivingMachine here:

It’s sad news

Recent changes in their marketing policy will now only enable new customers to generate free donations rather than existing ones.  We have tried to contact them but have not had any response so far but it is a busy time of year.

We know that commerce is hard work and recently Next has blamed the warm weather in the final few weeks of last year for a “disappointing” trading performance in the run-up to Christmas.  The BBC News website says they now expect annual pre-tax profits to be about £817m. This is at the lower end of its previous guidance issued in October, when it predicted profits of between £810m and £845m.

Sometimes a “spreadsheet decision” looks good but in fact misses the big picture ; companies, customers and communities can and should thrive together.

I am sure that Next customers who are also Givers would love to reassure Next how important these regular and often small donations are to their causes all over the UK are and how much it benefits their brand.  Working together we can generate business for Next and benefit communities near and far.

Let Next know how you feel  – here are their contact points :

Twitter: @nextofficial

Thanks for your support and we’ll keep you posted!

Richard Morris


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