The MTV Staying Alive Foundation is a media movement that believes in young people. We make game-changing content proven to positively impact young people’s health. We enable them to take control of their health and wellbeing, covering vital topics such as sexual and reproductive health (including HIV prevention), gender-based violence, mental health, LGBT+ issues, and most recently COVID-19.
We deliver life-saving health messages into engaging “edutainment” campaigns, distributed via TV broadcasters, radio, print, and digital platforms ensuring that our resources and support reaches as many young people as possible. Our flagship campaign is known as “MTV Shuga”.