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When we started our first website in 1997, we had a very clear-cut mission: to take the simple process of selling attraction tickets online - and do it extraordinarily well. We also believed that online customers should benefit from our use of cutting-edge technology and never pay more than the face value of any ticket and also profit from discounts when buying tickets for more than one attraction in the same transaction. As the years have gone by, we have maintained our gate price or less policy and have gone much further offering significant discounts on many attractions. Now into our second decade online, we have significantly extended our international product range and introduced tickets for major UK exhibitions.