"Confused.com is one of the UK’s leading price comparison sites. It’s been an aggregator of many insurance products and services, from car insurance to life insurance. However, in June 2016, the business took a major change in direction, returning to its roots and focusing on delivering price comparison for drivers. in January 2017, Confused.com launched its car finance comparison service. Customers can compare various options from a range of lenders, which provide exact rates personalised to your individual credit profile.