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A legendary innovator and a tireless entrepreneur, Miss Elizabeth Arden established the American beauty industry a century ago. Elizabeth Arden’s fundamental belief was that beauty should not be a veneer of makeup, but an intelligent cooperation between science and nature in order to develop a woman’s finest natural assets. She lived by her mantra, "To be beautiful is the birthright of every woman." Elizabeth Arden’s list of beauty innovations is long. Through it all, Elizabeth Arden created both an empire and a new industry. Her entrepreneurial spirit and commitment to innovation, quality and excellence remain the soul of the company today.