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The first FitFlop sandal was sold in 2007, after Dr David Cook and Darren James, expert biomechanists at London South Bank University, collaborated with Marcia Kilgore (an entrepreneur and multi-tasking mum) with the goal of creating the world’s first leg muscle-activating flip flop. Built with simple sporty style upper straps and an ergonomically engineered Microwobbleboard™ midsole, the concept was a phenomenal and global success.

Special Offers

  • 1.

    Up to 60% off footwear in the Winter Sale.

    Expires 31/12/2017
  • 2.

    Spend £100 save £15

    Expires 17/12/2017
    Code: JOY25
  • 3.

    Spend £75 save £15

    Expires 17/12/2017
    Code: JOY15
  • 4.

    Spend £50, save £5

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  • Sale items Up to 0.00%
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  • Full price items Up to 4.50%