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The first FitFlop sandal was sold in 2007, after Dr David Cook and Darren James, expert biomechanists at London South Bank University, collaborated with Marcia Kilgore (an entrepreneur and multi-tasking mum) with the goal of creating the world’s first leg muscle-activating flip flop. Built with simple sporty style upper straps and an ergonomically engineered Microwobbleboard™ midsole, the concept was a phenomenal and global success.

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