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hmv is a leading specialist retailer of music, film, games and technology products, with over 120 stores around the UK, offering a wide selection of new release and catalogue titles. The hmv brand, made famous by the iconic image of the ‘dog and trumpet’ trademark featuring ‘Nipper, is practically synonymous with the very history and development of British popular music and culture. Hmv’s rich heritage as a retail specialist stretches back over 90 years to 20th July 1921 when its first store in London’s Oxford Street was officially opened by the celebrated British composer and conductor, Sir Edward Elgar.