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It began in the Victorian era of discovery and carries into the future as they strive to create original scents for the eccentrics of today. True modern dandies and bold women. The spirit of William Penhaligon touches everything they do. An Englishman living in an age of excess and flamboyance, William was witty, wildly creative and always inspired by the unusual. He founded a barber’s shop in Jermyn Street, Piccadilly and his first scent, Hammam Bouquet, was dreamt up by William in 1872 after inhaling the aromas of his neighbouring Turkish baths.