Article Published in Herts & Essex Observer 28th January 2013 by Sinead Holland (see article)
ONE of four Bishop’s Stortford dads behind a website which raised £185,000 for good causes in 2012 and £500,000 in total has published a book to pass on his charitable ideas.
Richard Morris set up TheGivingMachine with Mark Clark, Jonathan Bayly and Craig McKenzie in 2006.
The business leader and a digital-orientated entrepreneur draws on the experience of building and managing the not for profit social enterprise for his book called Givenomics.
Richard said: “In looking at the social impact, it was clear that there was something deeper at work in the way companies, customers and communities were being connected to make a positive difference for all.
“The result is Givenomics – a concept for those who want to see businesses as a force for good with new ways to engage their customer base, customer empowerment to support their communities and new ways for community organisations to gain and maintain vital support in a tough climate.”
He added: “The message is that businesses, those that mainly focus on retailers, have chased profitability alone for a long time.
“There is an increasing awareness that the economic world needs to connect to the communities we live and work in locally, nationally, globally – it’s one world. Givenomics is a model that enables commerce to be a force for good, driven/powered by customers.”
Givenomics launched on January 24 2013 and is published by Anoma Press