As debates rage across the country about the merits or otherwise of the latest Christmas ad campaigns one thing is certain; the charities that the retailers have teamed up with will benefit enormously.
But it’s not only these chosen few who should be celebrating the forthcoming retail rush; every charity or non-profit organisation big, or small, can benefit from the sound of tills ringing this festive season.
And it’s all thanks to charity TheGivingMachine. By using its website, online shoppers can shop with all their favourite retailers and for every purchase they make the e-commerce store will give its commission to the shopper’s nominated causes. Users can select their favourite national charity to benefit or nominate up to four causes close to their heart including scout huts, school PTAs or any other favourite charity. And the great thing about TheGivingMachine is that it doesn’t cost the user a penny.
So not only should Age UK see its donations and awareness of its work rocket due to John Lewis’ Man in the Moon ad but it could also benefit from every online purchase if shoppers sign up to TheGivingMachine and nominate it as their charity. Likewise Save the Children – which is the beneficiary of Sainsbury’s Mog the Cat’s calamitous Christmas ad – can earn additional funds when nominated by online shoppers.
And the beauty of TheGivingMachine is that funding is all year round so whilst it’s great for charities to get a boost at Christmas time, with TheGivingMachine every time somebody makes an online purchase a charity has the potential to benefit 365 days a year. With statistics from the Office for National Statistics showing that last year we spent a weekly average of £718.7 million with online retailers – more than double what we were spending only five years ago – that’s a huge untapped gold mine for the country’s charities. And with 65.5 per cent of Britains now shopping online the range and diversity of charities which could benefit are boundless.
So whether you’re an online shopping novice or an internet pro, log on now to www.thegivingmachine.co.uk to join up and ensure every online purchase triggers a charitable donation. You can also help us spread the word by joining our online campaign featuring the hashtags #lovetoshop #lovetogive #giveforfree