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Boux Avenue is a luxurious new lingerie destination from Theo Paphitis. A luxury brand at affordable prices, Boux Avenue combines romance with design flair and enviable attention to detail. The unique blend of nostalgic and contemporary design makes Boux Avenue the perfect fit for those who desire a touch of luxury as well as outstanding quality and service. Boux Avenue have also launched their full swimwear collection, from flattering swimsuits to stylish beachwear, head off to your dream destination with the latest styles. Boux Avenue’s bikinis and tankinis are holiday must-haves, from halter necks to bandeaus in prints that sizzle. With cup sized bikinis in 30A-40G, including many DD+ swimwear styles, you are spoilt for choice.