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Fudge celebrates the people who refuse to be labelled or "boxed in " to one job, one lifestyle, one set of friends and one hairstyle. We're for people who want to turn heads, make a statement and defy expectations. We show people with a bold sense of individual style in all their authentic glory - brimming with confidence - as they turn heads on the street, in the offices, at parties. In every shot, the haristyle seperates our individual from the crowd.