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Kappa is one of the leading brands in sportswear and lifestyle worldwide: a technical, nonconformist, colorful, flexible, competent, global and Italian brand. From sports gear to urban style: in 2016 – exactly 60 years from the brand’s creation - Kappa is back on the world’s street style scene thanks to its iconic products that caught the attention of international stylists and designers. This spawned important collaborations with part of the “youth culture” influenced by Selena Gomez, Lewis Hamilton, and Kyle Jenner, who choose to wear Kappa, thus providing inspiration to millions of followers, and once more bringing the brand in the limelight of a new contemporary aesthetics.