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We live for lipstick. Get excited about primers. (No, seriously, we do.) But most of all, we love sharing our makeup secrets with you. Why? Because we are the only beauty brand born out of a real photo studio—the legendary Smashbox Studios in L.A.—and creating gorgeous looks is what we do here. We know your lives can be as crazy demanding as our shoots, so we develop makeup for everyone that feels great to wear every day—from the set to the street.