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How Businesses can Support Charities

Many good causes are struggling to raise funds and need to find new ways to fundraise and gain support.

We realised this was an ongoing issue for many good causes and wanted to come up with a solution to this problem. Two years ago, we set up our GivingLottery which is great way for good causes to raise funds. It is free for them to join, and we supply promotional materials for them to promote the GivingLottery to their supporters. So, with a little effort, causes joining our GivingLottery can start raising funds from the sale of their very first lottery ticket.

Our GivingLottery has been very successful for many causes, and we are very proud of it, but we wondered how we could extend this to reach even more causes, so we now offer businesses the opportunity to get involved and do good. Businesses can set up their own lottery and choose a cause they care about to support. They can promote this to their staff and customers who can play for just £1 per week and will be in with the chance of winning £25,000!

Each business will have a dedicated page on our website which displays their impact, plus shows if any of their supporters have had a win.

Businesses can choose to support a charity, school, or community group.

With our GivingLottery, you can also give a voucher as a gift so it’s a great way for businesses to thank their staff or customers, knowing that they are supporting their cause and giving the recipient the chance to win the £25,000 jackpot.

Businesses need to be mindful of their Corporate Social Responsibilities and add CSR strategies to their business plans. Setting up a business lottery page is a great way for businesses to implement CSR and giving back in this way can help strengthen the relationship businesses have with their employees, customers, suppliers, and investors.

Supporting good causes through your business is not only a kind thing to do, but it can also be good for business. There are many benefits of businesses working with good causes. It makes a positive impact to the good cause and by supporting these good causes you are actively helping people, organisations, and communities by donating money, time, or resource.

Communities and businesses can thrive together when working in partnership. For many businesses, charitable partnerships are key to their relationships with clients and local decision-makers. From improving your professional reputation to attracting new customers, partnering with a charity can improve both the bottom line and the professional reputation of your business.

According to Lookers, a recent study found that consumers, if given the choice between two companies which offered services or products at the same price, 82% said their decision would be influenced by whether the company was philanthropic. Other studies have shown that Millennials are 70% more likely to spend more on brands that support causes, so it is certainly worth considering the impact of your business’s relationship with good causes.

Setting up as a business to support a good cause on our GivingLottery, is open to even the smallest of companies, so why not get involved!


About the author

Luisa Gatward

Our Head of Operations, Luisa is responsible for the smooth running of all operations including marketing and partner relationships. Having started working for TheGivingMachine in 2010, she has seen our Charity grow and develop into what we have today.

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