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Press Release:

TheGivingMachine partners with Give as you Live Online

TheGivingMachine and Give as you Live Ltd Joint Press Release

Issue date: Monday 8th July 2024


UK-based fundraising platform TheGivingMachine will partner with Give as you Live Ltd following the announcement that they will sadly be closing their Shop&Give and DonateNow platforms, later this year.

The partnership will allow TheGivingMachine’s supporter base to continue to give to UK causes for free when shopping online, by transferring their membership to Give as you Live Online. 

The closure of Shop&Give and DonateNow platforms has been a difficult decision for TheGivingMachine, driven by the need to upgrade the “machine” which runs these 2 platforms. Shop&Give and DonateNow carry high operational costs and sadly TheGivingMachine are not eligible for any grants or funding to help provide the investment needed to nurture these platforms.  As a result Shop&Give and DonateNow will be closing in September. TheGivingMachine’s successful and growing GivingLottery platform and lottery partnerships are unaffected by this change.

Supporters and charities will be able to transfer their shopping and direct donation fundraising to Give as you Live Online, the online shopping facility operated by Give as you Live Ltd, and will find details of how to begin this process on TheGivingMachine’s website. 

TheGivingMachine and Give as you Live Ltd have a long-standing relationship and their aligned morals, vision and mission have allowed this partnership to come to fruition and, most importantly, provide a seamless continued fundraising experience for supporters and charities alike. 

Richard Morris, CEO, TheGivingMachine said:

 “We’re so grateful our Shop&Give technology was used by so many amazing people to generate over £2.25m in donations and we are very sad to say farewell after 18 years. A rebuild wouldn't be a good use of resources when Give ss you Live Online has a great platform, similar values and great people.  We're delighted that Annabelle and her colleagues partnered with us to ensure our shopping community are well looked after and we could concentrate on growing our successful GivingLottery alongside new services”

Annabelle Risdon, Director, Give as you Live Ltd said: 

 “We’re incredibly proud to have been entrusted with the continuation of fundraising via our Give as you Live Online platform for TheGivingMachine’s valued Shop&Give users and partner charities. The impact of donations from online shopping can be the difference that keeps the lights on for many charities, and it is vital that fundraisers continue to have an easy, accessible way to support causes amidst the current financial climate. The vision and mission of TheGivingMachine aligns perfectly with that of Give as you Live, hence it was a no-brainer that we work with Richard and his team to provide ongoing support to our fundraising community.”



Notes regarding TheGivingMachine

  • TheGivingMachine, an award-winning charity, was founded in 2006 by four Hertfordshire Dads who agreed to use their business skills to benefit good causes rather than profits for shareholders. All team members share a passion to champion the thousands of causes that are part of their “Giving” nation.
  • TheGivingMachine started as a not-for-profit Social Enterprise using affiliate marketing as a way of allowing supporters to give for free to the causes that matter to them.
  • TheGivingMachine is a registered charity (1159320) and has to-date given away over £2.25million in donations, impacting over 10,000 UK-based causes.
  • TheGivingMachine runs a successful lottery, the GivingLottery which enables good causes to sign up for free and receive regular unrestricted funds.

Notes regarding Give as you Live Online:

  • Give as you Live Online was launched in 2010 to provide an easy way to raise free funds for charity just by shopping online. It is part of Give as you Live Ltd.
  • Members can generate free donations for their chosen charity when they shop online at 6,000+ retailers including John Lewis & Partners, eBay, Sainsbury’s, Argos, M&S, and Trainline.
  • With thousands of retailers offering a free donation on most purchases, members can easily give back for free when they use the innovative platform. 
  • There are over 130,000 members using the platform.
  • Give as you Live has raised over £32 million for UK charities so far via its convenient suite of fundraising products. 
  • 3,048 verified reviewers have rated the company 4.8/5 via Feefo.
  • Give as you Live is registered with the Fundraising Regulator and is a member of the Chartered Institute of Fundraising.


About the author

Luisa Gatward

Our Head of Operations, Luisa is responsible for the smooth running of all operations including marketing and partner relationships. Having started working for TheGivingMachine in 2010, she has seen our Charity grow and develop into what we have today.

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